Posted by FeliciaCrawford
We've got another year under our belts, and that means it's time to continue an annual blog tradition. Yes, that's right, folks — the Moz Blog Best of 2015 is hot off the presses! (This makes me wish we had real presses. We don't. I think there's a 3D printer somewhere around here, though...)
We’re going to highlight just what hit it off with you fantastic little blog readers, you. We'll slice and dice the top posts of the year a few different ways, take a peek at what dominated YouMoz, check out which comments drove the collective convo, and highlight the community members that contributed the most-liked and most-often-liked commentary.
(Spoiler alert: You went absolutely nuts for Rand this year. He holds a lot of top ten real estate, across multiple categories. Maybe I should get his autograph or something...)
Buckle in and get comfortable, friends, ‘cause we’re about to take a wild ride with this data.
Table of contents
- Top posts by 1Metric score
- Top posts by unique visits
- Top YouMoz posts by unique visits
- Top posts by number of thumbs up
- Top posts by number of comments
- Top community comments by thumbs up
- Top commenters by total number of comment thumbs up
- Top commenters by top number of average thumbs/comment
1. Top posts by 1Metric score
You may have heard mention of this mysterious 1Metric score in the past. It's a proprietary metric we developed a few years ago to measure content marketing success. We use this score regularly to check up on how our content’s doing.
The theme encompassing this year's highest-scoring posts seems to be centered around sparking discussions, debate, and new ways of thinking about quotidian tasks. That, in and of itself, is immensely exciting to me — it's the essence of what makes our community so flippin' vibrant and innovative.
Here’s the full rundown for your reading pleasure:
2. Top posts by unique visits
Unique visits are a big deal. This metric throws around more weight than any other, because it indicates how we’re driving traffic to the rest of the site. Check out what brought the most new eyes to the blog this year, and compare it to the top posts by number of thumbs below.
3. Top YouMoz posts by unique visits
YouMoz is a wondrous, magical place where our insightful community members may submit their own ideas for blog posts. When they go live, they can even be promoted to the main blog to share with an even bigger audience. The majority of the posts below may have gotten bumped from YouMoz up to that big blog in the sky, but it’s a testament to how well they did.
4. Top posts by number of thumbs up
Just take a moment and think about where we’d be without thumbs. No rocket science, no masterpieces of human creativity, no spaces between the words in our sentences, and definitely no raw indication of just what you folks liked in 2015 on the Moz blog! Thank goodness for thumbs. Here are the top posts by thumbs up, as indicated by anyone with a favorable opinion and a community account.
5. Top posts by number of comments
It's always thought-provoking to see the differences between top posts by thumbs and top posts by comments; they don't always overlap. Maybe these had a shade of controversy to them, maybe a particularly interesting discussion ensued, maybe a group of rebels broke community guidelines, got off topic, and posted the lyrics to their favorite Neil Diamond songs (I wish). Regardless of the reason, these posts generated the most conversation in 2015 — read through to find out why, and maybe add your own here and there!
6. Top community comments by thumbs up
These comments were good. If these comments were ancient Roman gladiators, they would definitely be spared. We've got a healthy mix of advice, humor, TAGFEE, and pure humanity in this year's batch — reading these, I know I couldn't be prouder to be involved with this community. Here are 2015’s top comments by number of thumbs up.
Bonus points: See if you can divine the identity of our enigmatic "mystery guest"...
7. Top commenters by total number of comment thumbs up
Writing thoughtful, discerning commentary is more valuable than just contributing to the discussion at hand and supporting the betterment of the online marketing industry as a whole. Heck, the best comments earn thumbs up, and writing the best comments time and time again will net you some serious MozPoint cheddar. I present to you today the one percenters of the Moz blog commenters from 2015.
1. Samuel Scott, username SamuelScott
MozPoints: 3324 | Rank: 25
2. Peter Nikolow, username Mobilio
MozPoints: 1330 | Rank: 81
8. Bill Slawski, username billslawski
MozPoints: 1117 | Rank: 102
10. Kelsey Libert, username KelseyLibert
MozPoints: 1140 | Rank: 98
8. Top commenters by average number of thumbs/comment, 20 comment minimum
Here's another way to showcase some of our most consistently prolific commenters whose words strike a chord with the community. These are the folks with the highest average number of thumbs up per comment, who have contributed at least 20 total comments over 2015. To all our commenters and silent, lurking readers thumbs-up-ing everything, we thank you for sharing your wisdom, your wit, and your critiques all — you make this blog a good place to be.
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